Privacy Policy

Our website uses cookie technology. Cookies are strings of text that a website may store on a user's computer. Cookies enable our website to keep track of your preferences and activities relating to the website. Our website creates session cookies for each visit in order to facilitate your visit. The session cookie expires at the end of the session.

• Use of Cookies and E-Mails - We use a third party service provider to send marketing e-mails on behalf of Benchmark. There are no cookies in the e-mail. However, when an e-mail recipient clicks on a link to the Benchmark website included in the e-mail, a persistent cookie is placed on the user's computer. This cookie is used to measure the effectiveness of our e-mail marketing efforts and better understand how our users navigate through the site. The cookie set by our service provider will remain on your hard drive 30 days after the last time you clicked on the coded link in the e-mail, or until you delete it.
   
• Use of Cookies for Advertising - we use third party service providers to serve and host our advertisements. These third parties use persistent cookies to track the number of times our site is accessed and whether the site was accessed from the advertisement. The cookies generated from the advertisements do not contain personally identifiable information and may remain on your hard drive three or more years unless deleted by you.

The third party service providers mentioned above are contractually bound not to use any information they gather for any purpose other than providing services to us. Cookies do not corrupt or damage your computer or computer files. In addition, we do not use cookies to gather information concerning your visits to non-Benchmark websites. If you do not wish to receive these cookies, you may set your browser to reject the cookies (consult the instructions for your particular browser on how to do this), although doing so may affect your ability to perform certain transactions on our website.

The third party service providers mentioned above serve and host Benchmark advertisements on other sites. To track the effectiveness of Benchmark advertisements on other sites, benchmarkhospitality.com uses pixel tags (also known as clear gifs, beacon gifs, 1-by-1 gifs, or web bugs). Pixel tags are not visible to the user of the site and consist of a few lines of computer coding. If you are visiting benchmarkhospitality.com from an advertisement on another site, the pixel tag references the cookie you received when you clicked on the advertisement. The pixel tag then registers this activity with the third party advertising company to allow us to count the number of times an advertisement is accessed. In addition, we also measure the reservations generated from a particular ad. At no time is personally identifiable information about you or your reservation collected by the third party advertising company, nor is any tracking information generated from the pixel tag allowed to be used by them for any other purpose other than to report website activity to us or allow us to better target future interactive advertising. Our third party service providers may use pixel tags in Benchmark marketing e-mails that help us send the e-mail in a format you can read, to allow us to know which e-mails you act upon and to better target the content of future e-mails. In addition, we track the aggregate number of e-mails read and whether any of the links in the e-mail were accessed. No other information is collected or used from pixel tags.

When we need to collect personally identifiable information from you, we will ask you to voluntarily supply us with the information we need. For example, if you would like to make a reservation at one of our hotels, we will ask you for information such as name, address, telephone number, e-mail address, credit card number, and room preference to process your reservation. We may use your e-mail address to send a confirmation and, if necessary, might use the other information to contact you for help to process the reservation. The same types of information would be requested to complete a gift certificate transaction. As indicated below (see E-Mail section), we may also use your e-mail address to notify you about special offers and promotions.

It is our intention to only send you e-mail communications that will be useful to you and that you want to receive. When you make a reservation and provide your e-mail address, we will occasionally contact you via e-mail and provide information about special offers and promotions that may be of interest to you. These communications will relate to Benchmark offers and/or the promotions of select, reputable third parties with whom Benchmark has a strategic marketing relationship because they offer products or services that we believe would of interest to you. We use a third party e-mail service provider to send e-mails. This service provider is prohibited from using your e-mail address for any purpose other than to send Benchmark related e-mail. Every time you receive e-mail you will be provided the choice to opt-out of future e-mails by following the instructions provided in the e-mail, or you may opt-out by updating your online profile.

We treat the information you provide to us as confidential information; it is, accordingly, subject to our company's security procedures and strict corporate policies regarding protection and use of confidential information. Because laws applicable to personal information vary by country, our hotels or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information collected on the sites covered by this privacy statement, which are listed in the first paragraph, is generally processed and stored in the United States. The personally identifiable information you provide to us for making a reservation is made available to the applicable hotel for the purpose of meeting your reservation request. If you cancel your reservation, the information is stored for recordkeeping purposes only and is not accessed again. After making a reservation or completing your stay at a Benchmark hotel, unless you tell us otherwise, the information you provide may be used by us for direct marketing of a Benchmark hotel, other Benchmark products, or the products of select, reputable third parties with whom Benchmark has a strategic marketing relationship because they offer products or services that we believe would of interest to you. Benchmark may use the services of a third party mail house for the sole purpose of mailing materials.

Benchmark prohibits the sale or transfer of personal information to entities outside of Benchmark for their use without your approval.

The personally identifiable information collected through this website is not accessible to you. If you believe the information you voluntarily provided us is not correct, or has changed, please send an email message to [email protected] explaining the correction or change and provide any relevant information.